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Brand Identity

Identities with a point of view.

Naming, logos and complete visual systems, drawn to the last curve and built to stay consistent everywhere your brand shows up.

01 · What it is

An identity people recognize before they read the name.

We start by learning what makes your business different, then turn it into a logo, colors, type and a visual language that say the same thing everywhere. On a truck, a yard sign, a website or an Instagram post.

You leave with the files and the rules, so anyone who designs for you later keeps it consistent.

02 · What we do

What we do

  • 01

    Brand strategy and positioning

    Who you’re for, what you stand for, and how you sound.

  • 02

    Logo design

    A primary mark plus the variations it needs for small and tight spaces.

  • 03

    Color palette

    Primary and supporting colors, tested for print, screens and accessibility.

  • 04

    Typography

    Typefaces and a type scale for headlines, body text and everything between.

  • 05

    Visual language

    Patterns, icons, photo direction and the graphic details that make it yours.

  • 06

    Brand guidelines

    A clear guide to using the identity, for your team and future vendors.

  • 07

    Applications

    Business cards, signage, vehicles, uniforms and social templates.

  • 08

    Naming and illustration

    Business or product names, custom illustration and mascots, by scope.

03 · Pricing

Pricing

Basic

Identity Essentials

From $1,995 one-time

A visual foundation for a business ready to be recognized and remembered.

What’s included

  • Discovery and positioning session
  • Custom primary logo
  • Supporting logo variations
  • Core color and type direction
  • Final export file package
Start with Basic

Advanced

Brand Universe

From $11,995 project

For businesses that need naming, deep identity systems, illustration, packaging or several sub-brands.

What’s included

  • Deep brand discovery and architecture
  • Advanced visual identity system
  • Custom illustration or mascot scope
  • Full application and campaign direction
  • Extensive standards documentation
  • Brand rollout planning
Start with Advanced

Prefer to pay monthly?

Ongoing design for an identity you already have. A full rebrand is scoped separately.

  • Brand Care From $349 / month
  • Brand Evolution From $899 / month

The project agreement sets out ownership and handoff, including source files and font licenses. Compare every service

Not sure which one fits?

Tell us what you’re building. We’ll recommend the scope that fits, even when that’s the smaller one.

Let’s talk